4.7 / 5 Stars ( 847 Reviews )

Florence™ | Effortless Floral Midi Dress

Sale price$69.95 Regular price$232.95
Save 70%
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Color: Floral Garden
Size: S
Only 3 left in this size!
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Sent Thu, June 25
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REVIVAL SALE: Due to high demand, only a limited number of items are left. If you can still click 'Add to cart', it's still available.

The Florence Effortless Floral Midi Dress was made for the woman who wants to feel beautiful without trying too hard. With its garden-inspired blooms and softly flowing silhouette, it moves with you through every moment of your day. Whether you're stepping onto a sun-warmed patio or arriving at a candlelit dinner, this dress makes the occasion feel special.

  • Sweeping A-line silhouette with a graceful high-low hem that flows beautifully as you walk
  • Deep V-neckline framed by large-scale floral print in warm yellows, oranges, reds, and greens — bold yet feminine
  • Relaxed three-quarter sleeves with soft ruffled cuffs that add a romantic, effortless touch
  • Flowy, lightweight construction that drapes gently against the body without clinging — flattering and comfortable all day long

You deserve a dress that feels as good as it looks — Florence is the one you'll reach for again and again, season after season.

Real customers, real stories

Loved by our customers

"Absolutely love my dress. Fits perfectly and the fabric feels so soft. Will be ordering again."

— Linda M.

"Arrived quickly and looked even better in person. So happy with my purchase."

— Barbara S.

"Beautiful quality for the price. I get compliments every time I wear it."

— Carol T.

"Great fit and lovely material. Took a few days longer than expected but worth the wait."

— Diane W.

"I bought two pieces and love them both. Finally a brand that gets it right."

— Susan H.

A New Chapter

WELCOME TO CLAIRE & RILEY
CAPE MAY, EST. 2005

For nearly twenty years, we've built this store side by side as sisters. Pouring our hearts into the pieces our mother Margaret first dreamed of in 1978.

But today, we need to be honest. Rising costs, slower months, and growing uncertainty have pushed our small family business to the edge. What once felt stable now feels fragile.

That's why we're opening The Revival Sale. This isn't just a promotion, it's our way of holding on. Holding on to our store, our work, and the life our mother built.

If this doesn't work, Claire & Riley Cape May may be forced to close for good. Every order truly matters, every purchase helps keep the lights on and gives this dream a little more time.

That is why we are offering up to 70% off our entire collection.

Thank you for being part of our story. 🤍

With love, Claire & Riley, Cape May

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Breathable Materials

We use soft and breathable fabrics that feel light and gentle on the skin and stay comfortable during warm days without ever clinging or overheating.